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2014 Insurance Benchmarking Report

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The First Annual Insurance Benchmarking report was initiated with the intent to inform industry participants on current key metrics, opinions, and sentiments of insurance lead buyers across the country. The report surveyed 384 insurance professionals from all different corporation sizes and positions.

In this report we will look at 5 main categories:
1. Head office characteristics.
2. Insurance agent characteristics.
3. Lead/marketing strategies consumptions and spend.
4. Lead/marketing strategies effectiveness and value.
5. Lead Management

Out of the 384 respondents 49% identified themselves as Independent Insurance Agents, 41% as Captive Insurance Agents, and 10% has Head Office. In this report we will look at the different categories and how they apply to each type of lead buyer. Additionally, we looked to answer questions that would provide insight into how the insurance lead buyer was applying their marketing resources. Here are just a few questions you will find answers to in this report: Are insurance lead buyers happy with their current lead sources? How do they plan to allocate their marketing budgets in 2014 and are their marketing budgets increasing or decreasing from year to year? The results of these questions and many more will provided below. We hope that the answers to these questions will give you a better understanding of the insurance industry.
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