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The Online Lead Generation Association

The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.


 2015 Education Benchmarking Report is Now Available


Post-secondary institutions continue to negotiate the new marketing landscape that requires investment in digital arenas while maintaining traditional channels. The expansion of choices available to reach potential leads for enrollment brings with it new pressures on marketing strategies and budgets. As a result, the quality of leads takes on even greater importance, as does measurements of effectiveness such as cost per enrollment and impact on profit margins. To continue mapping lead generation trends, we surveyed 173 people regarding their use of third party lead generation partners, marketing strategies and budgets, and enrollment results.

 Learn more here!


Current Events:

The 2014 Mortgage Index Report is now available! Download HERE

Listen in LeadsCon Live interviews with industry movers and shakers!



2014 Insurance Benchmarking Report is Now Available

A few of the topics covered in the report:

- Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?

- What lead channels provide the highest quality of leads?

- How well do buyers contact their leads?

- Is the quality of leads increasing or decreasing from year to year?

- And much more.

                                               Learn more here!





Online Lead Gen Awards

The LEADER Awards are the online lead generation industry’s first and only independent award program designed to acknowledge outstanding lead generation and lead technology companies. By identifying these top companies, we at the LeadsCouncil hope to make it easier for our members to find trusted partners.

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Become a Member of the LeadsCouncil

LeadsCouncil offers online lead buyers, lead sellers, and technology solution providers opportunities to increase the effectiveness of their respective businesses. Each member will have an unparallelled opportunity to network with the best companies in the industry.

As a LeadsCouncil member you will gain access to exclusive mixers, educational content, and industry insights. Most importantly, members have the opportunity it contribute to the growth and improvement of the Lead Generation industry.

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